GTT gives you both flexibility and power so that you can analyse the tradeflows of your products from any angle. With GTT, you become the expert in your competitive intelligence research. Drill down through the product commodity trees with ease, and explode entire economic areas with a single click. Benchmark your import/export data against the total market, so that you can judge the opportunities in a global context.
Competition is a painful thing, but it produces great results” – Jerry Flint. Successful businesses use competitive intelligence, together with the longer-term strategic intelligence, to create a detailed portrait of the marketplace. The goal of CI is to help a company make better decisions and enhance
their organizational performance by discovering risks and opportunities before they become readily apparent. CI would help to answer questions such as “I’m looking to expand into new territories; but where best?” or “What strategies can we use to compete with low-quality counterfeit goods?”
A major multi-national chemical company needs to track their competitors in key sectors within the chemical industry.
In many countries, these competitors have either sole manufacturer status or are one of just two or three manufacturers within that country. This means that the official trade data for these commodities is often suppressed at the HS6 level on confidentiality grounds.
However, using GTT’s powerful MIRRORED REPORT functionality (looking at the tradeflows from the perspective of the trading partner countries), the company is nonetheless able to track these suppressed tradeflows. Uniquely, GTT always uses ALL the reporting countries to create these mirrored reports, regardless of the countries subscribed to.
Furthermore, where data is not suppressed, further competitive intelligence is derived by the existence of port, region and means of transport data on GTT. The closest ports to their competitors show the highest volumes of exports, thus allowing them to deduce with a great deal of accuracy their competitors’ share of the export market.
In this way, the chemical company is able to fill in what would otherwise be significant gaps in their competitive intelligence.
Based in the US, this cutting edge car company knows how important it is to track the competition.
Even though GTT does not give transactional information (such as company names), the trade flow statistics for countries and regions are nonetheless very revealing. Car exports from Sweden – what could that possibly mean? This is where Mirror Reports can also be particularly effective.
Where do the trade flows originate? If there’s supplementary information available such as region or port data then this acts like a magnifying glass. Do the trade flows change direction?
On GTT you can even set parameters that flag up trade flows where the percentage change is outside a defined range.
Where imports are increasing, the same strategies will also identify new export opportunities for the company. Using the integration tools provided by GTT, such as the powerful API, the trade flow data can easily be embedded into your corporate CI environment.